Musu Launch Campaign 

All campaigns are produced in house by the two siblings behind Musu. The inspiration is drawn from fragments of life on the French Riviera and a dash of French humor straight from the founders' childhood movies.

 Musu Sprint Race 

A photo and video campaign featuringMajo, the grandmother of the two founders gracefully handling a Ferrari 348, set against the backdrop of a contemporary villa in Cannes. This campaign underligns a central theme of the brand : Family.


From the sibling's early childhood sketches, the siblings behind Musu immersed themselves in the world of visual arts. All theirs photo and video campaigns are thus produced in house.